Connecticut Food Bank had created previous email campaigns that focused simply on donors giving in the final few days of December. We wanted to increase the amounts of gifts in December and build more of a sense of urgency to bring in more revenue during the busy December giving season.
We decided to take this previous campaign a step further and implement it on #GivingTuesday as well as extend the end-of-year giving season throughout all of December. This campaign also featured a one day match.
The average gift and response rate for email responses remained relatively high, similar to previous years. December giving for Connecticut Food Bank increased significantly since last year with an average gift size of $216 and 136 gifts given overall.
Founded in 1982 in New Haven, the Connecticut Food Bank partners with food retailers, growers, donors and volunteers to source food and distribute it through a network of community-based programs, including food pantries, soup kitchens, emergency shelters, residential programs and day programs that serve adults and children, as well through our Mobile Pantry, GROW Truck and Kids’ BackPack programs. The Connecticut Food Bank provides food to hungry adults and children in six Connecticut counties: Fairfield, Litchfield, Middlesex, New Haven, New London and Windham.