The fundraising landscape is changing. Digital adoption has progressed at lightning speed, with more people swiping, saving and streaming than ever before. No longer can nonprofit fundraising programs be based on email campaigns whose creative aligns with direct mail offers.
It’s time for your digital program to transform. RKD helps our clients leverage cutting-edge technology to create new giving opportunities. Identify new audiences. Build immersive digital experiences. Are you ready to get started?
We help our clients realize the full potential of a mature digital program by uncovering user intent through analysis. Our proprietary Digital Identity Solutions collects and manages digital metadata on all visitors and donors. We connect digital metadata with CRM data to provide deeper insights of your users and donors.
By mining your CRM and digital analytics, we help identify valuable actions, drive donor journey across all channels, and deliver the sophisticated personalization you need to transform the way you fundraise.
Donors can’t be defined by a single label. They can be advocates, volunteers, single gift donors, monthly sustainers and peer-to-peer fundraisers all simultaneously. We use data to build donor journeys to engage, nurture and build on the strong affinity that ties them to your organization. Our sophisticated approach leverages:
We can build donor journey around the following platforms:
