Most companies will try to wow you with digital strategy that is all promise or with cookie-cutter creative that isn’t data-proven. That’s not RKD Digital.
We’re a data-driven marketing company. That means there’s insight behind our digital strategy and creative, pulled from every piece of data we have. Our in-house digital division combines imagination with analysis to make an impact on donors.
To build and grow an omnichannel marketing program, you need messaging that generates mission-based support. We map donor journeys using the right channels, the right visuals and the right messages to hit the right audiences.
Behind every digital ad, every email and every social media post is an integrated, omnichannel approach that ensures the donor receives consistent branding and messaging. That’s why RKD has won more than 170 industry awards in the last five years for creative and strategic excellence.
We develop a range of messages to determine which are the most persuasive to potential donors. These motivating messages are “single-minded” on their own, but they weave together a persuasive narrative when linked.
Our goal is to take the facts and emotional truths about your organization and prioritize their importance to different potential audience groups. The communication pathway, from awareness through familiarity to trust, is then enhanced by common touchpoints in their own lives.
