When it comes to digital advertising, many nonprofit organizations focus all their paid media efforts on immediate donations. They emphasize the digital channels – display, paid search, Google Ad Grants, social media – with separate, siloed strategies.
Not us. RKD takes an enhanced approach to digital media by leveraging these and other channels in a connected, dynamic way that we call a full funnel. We adapt our strategy to your needs, including brand marketing, fundraising, donor engagement, and more.
Creating a funnel starts with targeting — not channels. We segment your donors and target each group in different ways depending on their desired channel, demographic, interests, etc
After we segment, we break down our marketing efforts into four layers.
When you combine these layers, you’ll see that you connect your targeting to messaging and channels to move audiences along. The result is a donor journey that ends in a long-term commitment to your organization.
Reach out and make a strong first impression
Highlight your mission and its impact
Inspire prospects to make a donation
Cultivate and nurture your new relationships
As a digital advertising pioneer in the nonprofit industry, we hold the honor of being the first full-service direct-response company to be chosen by Google for their Ad Grants Certified Professional Community.
“RKD Group has demonstrated Ad Grants expertise and a passion for helping nonprofits carry out their mission online,” Head of Google Ad Grants Michelle Hurtado said.
We’re here to help you navigate the intricate details of this valuable program that offers nonprofits $10,000 in Google advertising credits each month.
RKD Digital is proud to be a Facebook Business Partner. This designation means we have been fully vetted for our expertise to execute advertising campaigns on the social media platform.
Our Paid Social experts have years of experience delivering results on Facebook by crafting strategies that put the right message in front of the right audience at the right time. We understand how to deliver behavior-driven ads that lead to conversions.
We can develop digital advertising campaigns across the following platforms:
