When it comes to digital advertising, many nonprofit organizations focus all their paid media efforts on immediate donations. They emphasize the digital channels – display, paid search, Google Ad Grants, social media – with separate, siloed strategies.
Not us. RKD takes an enhanced approach to digital media by leveraging these and other channels in a connected, dynamic way that we call a full funnel. We adapt our strategy to your needs, including brand marketing, fundraising, donor engagement, and more.
Creating a funnel starts with targeting — not channels. We segment your donors and target each group in different ways depending on their desired channel, demographic, interests, etc
After we segment, we break down our marketing efforts into four layers.
When you combine these layers, you’ll see that you connect your targeting to messaging and channels to move audiences along. The result is a donor journey that ends in a long-term commitment to your organization.
Reach out and make a strong first impression
Highlight your mission and its impact
Inspire prospects to make a donation
Cultivate and nurture your new relationships
As a digital advertising pioneer in the nonprofit industry, we hold the honor of being the first full-service direct-response company to be chosen by Google for their Ad Grants Certified Professional Community.
“RKD Group has demonstrated Ad Grants expertise and a passion for helping nonprofits carry out their mission online,” Head of Google Ad Grants Michelle Hurtado said.
We’re here to help you navigate the intricate details of this valuable program that offers nonprofits $10,000 in Google advertising credits each month.
RKD Digital is proud to be among a handful of digital marketing companies with Preferred status in the Facebook Marketing Partner Program.
This designation provides us with additional tools and resources that allow us to execute more effective digital advertising campaigns for nonprofit organizations. We can also easily stay up-to-date with the latest innovative tactics and receive prioritized issue resolution and technical support from Facebook.
We can develop digital advertising campaigns across the following platforms:
We proudly pioneer new ways to serve our digital clients and their world-changing causes. Check out some of our work below to see how we’re helping nonprofit organizations create breakthroughs never thought possible.
Learn how to ignite your digital marketing program today.