RKD Group

More Than 40 Years Inspiring Donors

RKD Digital is a division of RKD Group, a leading fundraising and marketing services provider to hundreds of nonprofit organizations. RKD Group creates breakthroughs never thought possible.


Digital Advertising
nonprofit digital advertising

Connecting with Donors

When it comes to digital advertising, many nonprofit organizations focus all their paid media efforts on immediate donations. They emphasize the digital channels – display, paid search, Google Ad Grants, social media – with separate, siloed strategies.

Not us. RKD takes an enhanced approach to digital media by leveraging these and other channels in a connected, dynamic way that we call a full funnel. We adapt our strategy to your needs, including brand marketing, fundraising, donor engagement, and more.


Paid Social

Programmatic Display

Paid Search

Google Grant Management


Programmatic Audio

Native Advertising

How the Full Funnel Works

Creating a funnel starts with targeting — not channels. We segment your donors and target each group in different ways depending on their desired channel, demographic, interests, etc

After we segment, we break down our marketing efforts into four layers.

When you combine these layers, you’ll see that you connect your targeting to messaging and channels to move audiences along. The result is a donor journey that ends in a long-term commitment to your organization.

Experience & Capabilities:

Audience Research & Analysis

Media Strategy, Planning & Execution

Campaign Planning


Optimization & Testing

Reporting & Analytics


Reach out and make a strong first impression


Highlight your mission and its impact


Inspire prospects to make a donation


Cultivate and nurture your new relationships

Google Ad Grants Expertise

As a digital advertising pioneer in the nonprofit industry, we hold the honor of being the first full-service direct-response company to be chosen by Google for their Ad Grants Certified Professional Community.

“RKD Group has demonstrated Ad Grants expertise and a passion for helping nonprofits carry out their mission online,” Head of Google Ad Grants Michelle Hurtado said.

We’re here to help you navigate the intricate details of this valuable program that offers nonprofits $10,000 in Google advertising credits each month.

Learn more
nonprofit digital advertising

Ahead of the Curve

RKD Digital is proud to be a Facebook Business Partner. This designation means we have been fully vetted for our expertise to execute advertising campaigns on the social media platform.

Our Paid Social experts have years of experience delivering results on Facebook by crafting strategies that put the right message in front of the right audience at the right time. We understand how to deliver behavior-driven ads that lead to conversions.

Our Expertise

We can develop digital advertising campaigns across the following platforms:

Innovation is in Our DNA

We proudly pioneer new ways to serve our digital clients and their world-changing causes. Check out some of our work below to see how we’re helping nonprofit organizations create breakthroughs never thought possible.

Learn how to ignite your digital marketing program today.