We are more than just a digital marketing company for nonprofit organizations. We’re a group of highly trained statisticians who stitch together data across channels to help you see behavior at an individual level.
To do this, we developed the Donor Marketing Cloud, a platform that empowers nonprofits to manage disparate data, inform decisions, and optimize marketing programs. We use these findings to make strategic plans and adjustments to your campaign, harvesting information that can trigger things like segmentation and personalized marketing.
Reports are meaningless if they don’t help decision-making. RKD’s reports are more than just spreadsheets, they’re insights used to drive strategy and growth.
Anyone can do basic reporting and read the metrics on a surface level. To achieve breakthrough results, you need a deep look at hidden patterns that can predict the future. Through the Donor Marketing Cloud, RKD offers a suite of custom analytics services to help turn big data into big results.
With the Donor Marketing Cloud, RKD will build a dashboard that tracks all the KPIs and metrics that matter to you and your marketing efforts.
We combine all of your data into one place. That means attribution data for donations as well as omnichannel reporting — from direct mail to email to website visits and more. The result is a comprehensive view of the donor journey that can be used to fuel your fundraising strategy.
We work within a variety of analytics platforms. Here are some of the platforms we commonly use with our clients:
