RKD Group

More Than 40 Years Inspiring Donors

RKD Digital is a division of RKD Group, a leading fundraising and marketing services provider to hundreds of nonprofit organizations. RKD Group creates breakthroughs never thought possible.



Data & Analytics

nonprofit data and analytics

Deep Analysis Drives Strategy

We are more than just a digital marketing company for nonprofit organizations. We’re a group of highly trained statisticians who stitch together data across channels to help you see behavior at an individual level.

To do this, we developed the Donor Marketing Cloud, a platform that empowers nonprofits to manage disparate data, inform decisions, and optimize marketing programs. We use these findings to make strategic plans and adjustments to your campaign, harvesting information that can trigger things like segmentation and personalized marketing.

How does your program rank?
Tracking. Integrations. Dynamic personalization.
Our self-assessment answers the question.

Insights, Not Reports

Reports are meaningless if they don’t help decision-making. RKD’s reports are more than just spreadsheets, they’re insights used to drive strategy and growth.

Anyone can do basic reporting and read the metrics on a surface level. To achieve breakthrough results, you need a deep look at hidden patterns that can predict the future. Through the Donor Marketing Cloud, RKD offers a suite of custom analytics services to help turn big data into big results.

nonprofit data and analytics

The Views You Need

With the Donor Marketing Cloud, RKD will build a dashboard that tracks all the KPIs and metrics that matter to you and your marketing efforts.

We combine all of your data into one place. That means attribution data for donations as well as omnichannel reporting — from direct mail to email to website visits and more. The result is a comprehensive view of the donor journey that can be used to fuel your fundraising strategy.

nonprofit data and analytics

Our Expertise

We work within a variety of analytics platforms. Here are some of the platforms we commonly use with our clients:

Innovation is in Our DNA

We proudly pioneer new ways to serve our digital clients and their world-changing causes. Check out some of our work below to see how we’re helping nonprofit organizations create breakthroughs never thought possible.

Learn how to ignite your digital marketing program today.