The Utah Food Bank had previously executed a successful digital promotion for end of year giving. This year, they secured a $50,000 match to put toward any upcoming end of year campaigns. They were unsure of the best way to utilize this match to implement a successful campaign during the busy giving season.
To maximize the match, RKD created and sent four emails promoting the match campaign. Two were sent on December 31st, in addition to the other two emails sent on the 28th through 30th. A lightbox campaign promoting the match was also featured on the website. The email was sent to existing donors, website sign-ups for the email, and anyone that visited the homepage of the website for the duration of the lightbox campaign.
This campaign broke all online giving records for email and lightboxes. The December 28th and December 31st emails were the best fundraising emails in terms of revenue raised that the food bank had ever deployed. Additionally, response to the lightbox exceeded all expectations. This helped increase overall online revenue by 90%, with an increase of 108% in the number of gifts.
For over 110 years, Utah Food Bank has stayed true to our objective of serving those in need throughout our state. We work tirelessly with community partners and volunteers to continue making an impact and fulfilling our mission of Fighting Hunger Statewide.