Google offers nonprofit organizations up to $10,000 per month in search advertising through its Ad Grants program. This free advertising can be a tremendous benefit for organizations with tight budgets, but the Google Grant program does have its limitations.
RKD Digital helps nonprofits navigate these obstacles, ensuring they get the most value out of Google Ad Grants.
As a digital advertising pioneer in the nonprofit industry, we hold the honor of being the first full-service direct-response company to be chosen by Google for their Ad Grants Certified Professional Community.
RKD’s team of experts will work closely with your organization to manage all
aspects of your Google Ad Grant account. Our services include:
From filling out tedious applications to securing validation tokens, our team will help walk you through the setup process for those new to Google Grants.
Our experts will build high-level campaigns that contain ad groups, keywords and ad copy.
We’ll use your multichannel marketing strategy to identify the key goals for your Google Grant campaigns.
Our work doesn’t stop once the campaigns are live. We constantly monitor, update and optimize all campaigns to maximize effectiveness.
“With RKD Group’s management of our Google Ad Grant, we’re able
to maximize our impact during a critical time. We saw a 670% increase in
searches for food assistance on our website from March 1, 2020 to April 15, 2020
compared to the prior year. As a result, we have been able to distribute over 11 million
pounds of food.”
Lexi Kay, Annual Campaign Manager, North Texas Food Bank