RKD Group

More Than 40 Years Inspiring Donors

RKD Digital is a division of RKD Group, a leading fundraising and marketing services provider to hundreds of nonprofit organizations. RKD Group creates breakthroughs never thought possible.

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Google Ad Grants

Google Ad Grant Management

Google offers nonprofit organizations up to $10,000 per month in search advertising through its Ad Grants program. This free advertising can be a tremendous benefit for organizations with tight budgets, but the Google Grant program does have its limitations.

RKD Digital helps nonprofits navigate these obstacles, ensuring they get the most value out of Google Ad Grants.

As a digital advertising pioneer in the nonprofit industry, we hold the honor of being the first full-service direct-response company to be chosen by Google for their Ad Grants Certified Professional Community.

Our Full-Service Approach

RKD’s team of experts will work closely with your organization to manage all
aspects of your Google Ad Grant account. Our services include:

Account Activation

From filling out tedious applications to securing validation tokens, our team will help walk you through the setup process for those new to Google Grants.

Campaign & Ad Creation

Our experts will build high-level campaigns that contain ad groups, keywords and ad copy.

Holistic Strategy Development

We’ll use your multichannel marketing strategy to identify the key goals for your Google Grant campaigns.

Optimization & Reporting

Our work doesn’t stop once the campaigns are live. We constantly monitor, update and optimize all campaigns to maximize effectiveness.

Breakthrough Results

With RKD Digital, you get a partner with the expertise to help you achieve breakthroughs never thought possible.
Check out some of our work below to see how we’re helping nonprofit organizations take advantage of their Google Ad Grants:

“With RKD Group’s management of our Google Ad Grant, we’re able
to maximize our impact during a critical time.
We saw a 670% increase in
searches for food assistance on our website from March 1, 2020 to April 15, 2020
compared to the prior year. As a result, we have been able to distribute over 11 million
pounds of food.”

               Lexi Kay, Annual Campaign Manager, North Texas Food Bank

Google Ad Grant Resources

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