RKD Group

More Than 40 Years Inspiring Donors

RKD Digital is a division of RKD Group, a leading fundraising and marketing services provider to hundreds of nonprofit organizations. RKD Group creates breakthroughs never thought possible.



Multichannel Strategy Increases Website Traffic

RKD implemented paid search and email campaigns that brought in:


increase in web page visits and sessions


increase in site visits from email


increase in overall site visits

Limited Use of Digital Media

Before working with RKD Group, North Texas Food Bank was not properly utilizing all the channels they could to increase the traffic to their site. Their Google Ad Grant was not actively optimized, and their emails weren’t building any site traffic.

Using Email and Google Grant to Engage Users

RKD’s media team immediately kicked off their Google Grant program to increase Paid Search site visits. Email campaigns were also created to increase click-throughs to their donation forms/landing pages/etc.

Instant Rise in Website Interaction

Implementing these strategies has provided an impressive outcome. Since working with RKD group, NTFB has seen an IMMEDIATE increase in site traffic that has continued to grow month-over-month. When comparing YOY growth between the months of July – December, we saw significant percentage increases in site traffic brought in by various channels.

The North Texas Food Bank (NTFB) is a top-ranked nonprofit hunger-relief organization. Each day, NTFB provides access to more than 190,000 meals for hungry children, seniors, and families through a network of more than 1,000 programs and more than 200 Partner Agencies.