RKD Group

More Than 40 Years Inspiring Donors

RKD Digital is a division of RKD Group, a leading fundraising and marketing services provider to hundreds of nonprofit organizations. RKD Group creates breakthroughs never thought possible.

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Ignite Your Digital Marketing

Fueled by data and technology, the RKD Digital division has pioneered digital marketing strategies for nonprofit organizations since 2004. We turn big data into big results that spark meaningful relationships with your donors.

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About Us & What We Do

Leveraging RKD Group’s deep experience in the nonprofit industry, our digital marketing and analytics capabilities help clients achieve breakthroughs never thought possible.

Data & Analytics | RKD Digital
Data & Analytics

We go beyond reports to provide deep insights that form your strategy.

Strategy & Creative

We craft strategies and messages that connect to the right donors.

Digital Advertising

Our targeted display and search ads reach donors with the highest value.

Email Marketing

From the inbox to the donation form, we create winning email campaigns.

social doodle
Social Media

We connect and engage with your donors to build long-term loyalty.

Digital Transformation

We optimize your donor-facing technology platforms to ensure your success.

Organizations that Partner with RKD Digital

American Bible Society
ARLIA
Berkeley Humane
Brigham and Woman’s Hospital
Children International
CHOP
City Rescue Mission
Food Bank for New York City
Franciscan Friars of the Atonement
Fulfill Food Bank
Houston Food Bank
Humane Society International
Jacksonville Humane Society
Los Angeles Mission
Lurie Children’s Hospital
mCoast Guard Foundation
NTFB
PBTF
Salesian Missions
Salvation Army
Society of SVDP
SPCA of Texas
SPCA of Wake County
St. Labre Indian School
St. Mary’s Food Bank
Syracuse IVMF
The Animal Foundation
Three Square Food Bank
Toledo Area Humane Society
Tony La Russa’s Animal Rescue Foundation
Utah Food Bank

Innovation is in Our DNA

We proudly pioneer new ways to serve our digital clients and their world-changing causes. Check out some of our work below to see how we’re helping nonprofit organizations create breakthroughs never thought possible.

Creating an online giving day pays off
Email Marketing / Facebook Fundraising
Digital media campaign targets prayer requests
Donor Acquisition
Driving emergency donation conversions with Google Grant management
Google Ad Grants
Disaster optimizations help lift conversions
Increased spend, Ad Grant optimizations help disaster relief efforts
Google Grant disaster optimizations help maximize impact
Google Ad Grants
Diversified digital approach brings in year-over-year growth
Digital Advertising
Text message during pandemic brings in online donations
Donor Acquisition
Converting digital disaster donors
Donor Acquisition
Urgent messaging increases year-end donations
Year-End Giving

A Dedicated Partnership

We see our work as a calling, not an occupation.
You see it in the way we work with you to lift your digital marketing to new heights.

Success on All Levels

“Our direct marketing program has more than doubled in the last three years...From mail to digital, RKD has been right there with us on all levels of the program...”

Jeff Caplain Director of Direct Marketing, Brigham and Women's Hospital

A Critical Partnership

"Our partnership with RKD has been critical, and we are thankful for their expertise in thanks to their campaign development, audience targeting, media planning and placement."

Jane McGrath Senior Manager, Digital Giving & Engagement, American Bible Society

Consistent Process

“Our business is able to effectively utilize Google’s Grant stipends for nonprofits...we are able to track consistent progress through online marketing and keyword searches...”

Stephanie Chew Development Director, Tony LaRussa's Animal Foundation

Multichannel Approach

“RKD Group has tremendously helped transform our fundraising efforts through utilizing a strategic, multichannel approach. We’ve seen exponential growth across the board...”

Lexi Kay Annual Campaign Manager, North Texas Food Bank

Valuable Counsel

“The best part of working with RKD is all the great advice and counsel they provide to us. They’ve helped our team understand the nuances, goals and strategies behind every initiative...”

Stephanie Salanger Director of Communications & Media, Institute for Veterans and Military Families

Technical Expertise

“We partner with the digital team to implement our plan for online giving...RKD has the technical expertise to implement the program...convert visits into gifts.”

Jennifer Crowley Fyke Senior Director of Communications, Coast Guard Foundation

Empowered Team

“RKD empowered us to think of our marketing and fundraising efforts as one holistic campaign. I am very proud of what our teams accomplished together on North Texas Giving Day.”

Anna Kurian Director of Marketing and Communications, North Texas Food Bank

Propelled Strategy

“The SPCA of Texas and RKD Group make a great team, and our partnership has propelled our digital fundraising strategies forward significantly on North Texas Giving Day...”

Debra Burns Senior VP of Development, SPCA of Texas

Achieving Goals

"They immediately understood the exact type of growth we needed, and they continue to provide the fundraising strategy and support that allows us to achieve our goals.”

Brad Sisley Senior Vice President of Development, Coast Guard Foundation

Tremendous Increase

“Our organization has seen a tremendous increase in online giving... RKD’s suggestions and ideas for our digital campaigns have helped greatly in this area of our fundraising portfolio.”

Lyn Garcia Chief Development Officer, South Plains Food Bank

They “Get Us”

“They ‘get us’ as an organization... this partnership has allowed us to increase our reach and fundraising by percentages well into the double digits.”

Maura Davies Vice President, Communications, SPCA of Texas

Valuable Direct Response Multichannel Partner

"RKD has become a valuable direct response multichannel partner, helping fuel our acquisition and retention, and building the individual giving pipeline."

Jerry Padbury Annual Programs, Lurie Children's Hospital

More Than a Vendor

"Working with the RKD digital team has felt like more of an extension of our own development team than working with a vendor. Their years of experience...has aided us in making the best decisions."

Stephanie Filer Manager of Special Gifts & Partnerships, Animal Rescue League of Iowa

Surpassing Projections

"...We had two main goals: Increase our digital program and create a donor-centric newsletter. Our team helped us achieve both goals and surpass our projections..."

Melissa Fuentes Annual Giving Coordinator, Pasadena Humane

Navigating Change

“RKD Group has helped us to navigate the world of philanthropy...They have moved us beyond a plan that is only focused on direct mail and have created a fully integrated approach.”

Mondy Lamb VP of Development, SPCA of Wake County

Our Omnichannel Approach

RKD Digital offers nonprofit organizations a fully integrated digital marketing program that extends beyond one channel. We stitch together data across channels and help you see behavior at an individual level.

Our data-driven omnichannel strategy will …

Implement acquisition funnels

Track donor journeys

Connect on preferred channels

Test and optimize messaging

Present timely and engaging offers

Learn how to ignite your digital marketing program today.

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