RKD Group

More Than 40 Years Inspiring Donors

RKD Digital is a division of RKD Group, a leading fundraising and marketing services provider to hundreds of nonprofit organizations. RKD Group creates breakthroughs never thought possible.



Record-breaking email donations on Giving Tuesday

RKD conducted a digital Giving Tuesday campaign that resulted in:


in revenue raised from 495 gifts


increase from last year’s Giving Tuesday campaign


raised from a single email

Matching last year’s Giving Tuesday campaign

Last year, Utah Food Bank’s award-winning Giving Tuesday campaign was a tremendous success. This year, we set our sights on matching it.

Digital promotion of a popular PSA

Once again, we leveraged Utah Food Bank’s highly popular PSA, “Are You Going to Eat That?” We launched a special preview email on the Saturday before Giving Tuesday and a lightbox that automatically played the video. The match amount was increased from $10,000 to $25,000. Utah Food Bank provided additional support to our campaign through social media and blog posts.

Record-breaking email donations

The results were incredible! We met the match amount within the first day of the campaign launch on Saturday and received large gifts to both emails and lightboxes. The morning email on Giving Tuesday was the best email Utah Food Bank had ever sent, generating over 100% more revenue than their previous “best” email – that’s more than $53,000 from a single email.

For more than 115 years, Utah Food Bank has stayed true to its objective of serving those in need throughout the state. They work tirelessly with community partners and volunteers to continue making an impact and fulfilling their mission of “fighting hunger statewide.”