RKD Group

More Than 40 Years Inspiring Donors

RKD Digital is a division of RKD Group, a leading fundraising and marketing services provider to hundreds of nonprofit organizations. RKD Group creates breakthroughs never thought possible.



Creating a Custom Strategy to Reboot a Google Ad Grant

RKD created a custom strategy that brought:


newly acquired emails


monthly average spend

Underperforming Google Ad Grant

SPCA of Texas came to RKD Group with a need to fix their fledgling Google Ad Grant. The regional animal welfare organization was stifled in their growth, restricted in the monthly spend and wanted to use the Ad Grant to acquire email addresses.

Custom Landing Pages

RKD created a strategy that improved poor performance, then fueled optimization to help SPCA of Texas hit their goals through a custom landing pages strategy.

Newly, Acquired Emails

Within months, the Ad Grant was performing optimally with an average spend near $40,000 per month, and within the first year more than 3,100 new emails were acquired.

The SPCA of Texas is the leading animal welfare agency in North Texas with two shelters and three spay/neuter clinics located in Dallas and McKinney and serves as an active resource center providing an array of programs and services that bring people and animals together to enrich each other’s lives.