RKD Group

More Than 40 Years Inspiring Donors

RKD Digital is a division of RKD Group, a leading fundraising and marketing services provider to hundreds of nonprofit organizations. RKD Group creates breakthroughs never thought possible.



Google Grant disaster optimizations help maximize impact

RKD’s Google Grant management led to:


increase in conversions


increase in clicks


lift in impressions

Increased demand for food assistance

The COVID-19 pandemic resulted in a sharp increase in demand and search traffic for North Texas Food Bank. To help get people the food they need, we had to pivot our Google Grant strategy to come up with the most efficient and effective ways to get the most out of their monthly budget.

Optimizing Grant spend for disaster relief

RKD contacted our representative at Google to gain additional funds for Grant accounts that were reaching their maximum spend due to the increase in search traffic. We also optimized the account by focusing our attention and efforts on well-performing campaigns. We started by developing new ad copy, adding keywords based on search-term reports that would yield high results and creating ad extensions that encourage people to donate or get help.

Sharp rise in conversions

After NTFB received additional funds, the account saw a 1,514% increase in conversions year over year. Clicks rose 354% and impressions were up 268%. The brand and food bank campaigns that were optimized for disaster relief were a strong contributor to this success.

“With RKD Group’s management of our Google Ad Grant, we’re able to maximize our impact during a critical time. Our key focus with our Grant has been to drive donations and generate awareness of the increased demand. It has substantially helped point those in need to our critical services. We saw a 670% increase in searches for food assistance on our website from March 1, 2020 to April 15, 2020 compared to the prior year. As a result, we have been able to distribute over 11 million pounds of food to children, seniors and families during COVID-19.”

-Lexi Kay, Annual Campaign Manager, North Texas Food Bank

Founded in 1982, the North Texas Food Bank (NTFB) is a nonprofit hunger relief organization that distributes donated, purchased and prepared foods through a network of more than 200 partner agencies in 13 counties.