RKD Group

More Than 40 Years Inspiring Donors

RKD Digital is a division of RKD Group, a leading fundraising and marketing services provider to hundreds of nonprofit organizations. RKD Group creates breakthroughs never thought possible.



Creating an online giving day pays off

ARL’s first Day of Giving brought in:


in revenue


of revenue raised through the website


in peer-to-peer Facebook donations

Creating an annual Day of Giving

The Animal Rescue League of Iowa was looking for an out-of-the-box way to mix up their fundraising efforts. Based on RKD’s recommendations, ARL decided to create an annual “Day of Giving.” For the inaugural event, they set a revenue goal of $40,000 and asked us to create and implement a strategy that drove revenue, supported their event efforts and set the bar for the future.

Multichannel digital strategy

RKD promoted the Day of Giving with a pre-event email, three day-of emails and a lightbox. The language in the pre-event email promoted the Day of Giving and informed donors that a Facebook Fundraiser had also been created to support the event. ARL has a strong Facebook audience and often raises a large percentage of their revenue on the platform, so we knew this was a must for their event.

Setting the bar for success

The Day of Giving raised $68,387 in revenue, beating their goal by 52%. Of that, $31,439 was raised through the website. Peer-to-peer fundraising on Facebook also played a huge role in their success, bringing in $18,748. Another $2,950 was added through Facebook donations. Needless to say, their first Day of Giving was a major win!

The Animal Rescue League of Iowa (ARL) is Iowa’s largest nonprofit animal shelter, caring for many thousands of pets each year. The ARL serves people and pets from across the state of Iowa through its programs, which include pet adoption, humane education, pet behavior training, spay/neuter, animal cruelty intervention and much more.